League Voting Platform
User Experience Design, Creative Direction
Sprint, at the time NASCAR’s top sponsor, was expanding their Fan Vote campaign to take advantage of changing consumption habits and new digital technology. We had to integrate new, complex functionality and balance multiple stakeholders within the NASCAR ecosystem. The complexity and high profile nature of this project required constant collaboration between design, marketing, advertising and our third party development group.
Solutions
Social sharing, video production, sweepstakes and other new technologies integrated into design
Updated UX to accommodate new options added to the experience
Responsive design for mobile experience to optimize registration and data gathering needs
Full suite of co-branded advertising with rotating roster of popular drivers
Integrating Business Needs Through User Work Flow
Before mocking, there were fundamental questions that had direct impact on the business goals: Should we require log in before voting? When do we introduce the sweepstakes? What about premium Sprint access? And how do we message it all? The answers came when we settled on a clear user flow for the experience.
Once we settled on a user flow, we were ready to develop high fidelity mocks. We integrated Sprint’s business and marketing needs throughout the experience (including a custom navigation), while still finding ways to incorporate NASCAR’s brand.
NASCAR and Sprint both wanted to capitalize on the growing popularity of mobile devices, so special attention was given to our mobile design.
Digital banner ads were created to promote the vote throughout the season. Generic and driver focused ads were created to satisfy NASCAR as well as our prominent teams and drivers.
Generic 300 x 250 ad unit
Driver focused 300 x 250 ad unit
Driver focused 300 x 100 ad unit
Driver focused 300 x 100 ad unit